Word: ticket
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...they sell at fares that are markedly higher than their cheapest offerings. Ryanair has about eight price categories; easyJet around 10. It doesn't take a math genius to work out that between 30% and 50% of their passengers could be at the higher end, paying $300-plus per ticket. Suddenly, the so-called budget airlines no longer look cheap...
...Nearly all airlines nowadays use a complicated system called yield management to juggle prices up and down according to demand as a means of maximizing revenue. So the more seats that have been booked on a flight, the higher the remaining ticket prices rise. Unlike traditional airlines, low-cost carriers can't rely on first- or business-class travelers to boost profits, so their yield-management systems tend to be more finely tuned. "Certain times of the day or the year call for more yield management," says Rothnie. For example, now that business travelers have discovered budget airlines, an early...
...this year, cheap deals seem to be more elusive than ever. Recent research into air travel trends by the credit card company American Express suggests that those rock-bottom $7 or $15 tickets, available (to the fortunate few) when budget airlines were battling for market share, might be gone forever. Matthew Davis, Amex's director of consulting services, says the low-cost operators are under increasing pressure from fuel-price hikes and increased landing fees. "We have already seen the fare gap between traditional and low-cost airlines narrowing," he says. Budget operators like easyJet and Go, British Airways...
...Book via the Internet. Since an online order cuts out the commission airlines have to pay travel agents, you should save. For example, Ryanair's lowest fares are available only on its website, while easyJet offers a saving of $7 on every return ticket booked online...
...what seems like a bargain, leave it at that. Don't ask the passenger next to you what he paid for his seat. He may have got that $7 ticket you thought should be yours...