Word: thirtyish
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Dates: during 1960-1969
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...sticker from my bumper and pasted it across my front windshield. A take-off on the jingoism of "love it or leave it," the sticker read "America-save it or screw it." I got out of my car to talk with the prankster and a crowd formed. One over-thirtyish girl said, "Look at his granny glasses" and her companion said, "I'd like to pull every hair on your chin...
...British Seer Maurice Woodruff, who does his predicting on a syndicated TV show hosted by Robert Q. Lewis. To lend a little magic to public entertainments, Los Angeles enjoys the services of an official County Witch?a title conferred by the County Supervisor on Mrs. Louise Huebner, a thirtyish "third-generation astrologer and sixth-generation witch." Sorceress Huebner, who affects clinging outfits of silver for her increasingly frequent broadcasts and public appearances, made her official debut last July at a folk festival in the Hollywood Bowl, at which everyone was supplied with red candles, garlic and chalk and instructed...
...Girl Tone. When Papert, Koenig, Lois Inc., a Manhattan ad agency, first got the assignment to handle Pristeen, a group of male copywriters went to work, but their efforts did not quite capture the right girl-to-girl tone. The agency then turned to Peggy Prag, a late-thirtyish creative supervisor who spent six months devising the current approach. Though she found that she could "discuss the vaginal area just like automobiles or detergents" in agency conferences, her own copy clung to euphemisms, at least at first. Market research, including a nationwide survey of 1,200 women, showed that customers...
Marriage Revealed. Armand G. Erpf, 70, senior partner in Wall Street's Loeb, Rhoades & Co.; and Sue Mortimore, thirtyish, an artist; he for the second time, she for the first; in Rome, three years and two children ago. Why the secrecy? "No one asked," said Erpf. But why should they? The Erpfs kept separate apartments...
...probably a result of overexpectation, apprehension about the unknown, and the pervasive awareness of doing something illegal. This last aspect is one reason that photographed pot parties often look furtive and clandestine. "The first time I ever smoked pot, I got upset, frightened and sick," says a mid-thirtyish Chicago housewife...