Word: textbooks
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Dates: during 1960-1960
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With mediocre actors, a hackneyed story line, and dialogue that sounded at times like exercises from an elementary French textbook, any merits of the film must be credited to the settings and the direction, and the latter was inconsistent. While the film as a whole lacked cohesion, and the quick shifts from one scene to another were often confusing, the individual vignettes were executed with just the right mixture of subtlety and brashness...
...chance of remaining so in Washington-is M.I.T. Professor Paul A. Samuelson, 45, who is considered by colleagues to be both sound and brilliant in his economic thinking. Samuelson has watched closely and written lucidly about the U.S. economy, considers himself "the last of the generalists." His widely used textbook, Economics, An Introductory Analysis, is the bestselling (1,000,000 copies) economic textbook of all time...
...machine. Grolier salesmen will sell it along with The Book of Knowledge and the Americana as a help to home learning, but the ultimate stakes are much higher. Grolier President Edward J. McCabe Jr. hopes it will be the first big step toward revolutionizing the $300 million-a-year textbook industry. Says he: "The first educational breakthrough was the film strip. Then came educational TV. The teaching machine may well be next...
Ph.D. Agents. Textbooks are not only the publisher's best sellers, they are his longest sellers. Though it takes from three to ten years to prepare a good textbook, once it wins educators' approval it sells for years with only periodic revisions. Last year 94.7% of Harcourt, Brace's school text sales and 80.3% of its college sales were from its backlist...
...this long-range market is being built higher by the boom in new books. The rise of corporation training programs, the new leisure for adult study in night school and correspondence courses has created a growing textbook market for adult education. Educational concern for special opportunity for the gifted child-and the unusually backward-has meant a proliferation of textbooks on the same subject at different levels. Holt now has four college freshman mathematics texts replacing what was once a single staple freshman algebra. From teaching electronic computers what to do man is learning new ways to teach himself: Doubleday...