Word: textbooks
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Dates: during 1960-1969
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...reach the Coop in time, you might try the Textbook Annex. where a few copies of Human Sexual Response are hidden away among less interesting medical tomes. All the other bookstores have ordered more copies, but the publisher, Little Brown and Co., is out of stock...
...flowers, finds that the topic becomes vivid and exciting to the kids after they view a film showing buds bursting into leaves through speeded-up film. A similar movie, also speeded up, shows how a caterpillar spins a cocoon, emerges as a splendid monarch butterfly-an experience no textbook or teacher or even nature can otherwise convey...
...feel strongly that there is a wrong and a right, and something must be done. Essentially, this is Protestant thinking." Adds Italian Author Luigi Barzini: "What makes an American different from most other people is the certainty that all problems in life, like those in a good math textbook, can be solved. Another is the certainty that each man is responsible for his own success. Both these beliefs are often sadly contradicted by reality. The American's reaction is to double his efforts-work longer hours, invest more money, put more men on the job, and try to make...
They operated almost without precedent or textbook in a difficult culture among people to whom even Spanish was an acquired language...
Crowell Collier & Macmillan, Inc., as the firm is now known, currently commands 5.3% of the $561 million textbook market. Chairman Hagel, a veteran of McGraw-Hill and the Scripps-Howard chain, who joined Crowell Collier as a consultant in 1957, next moved into another basic-education marketing area: home study. For $3,194,000 he bought a 96% share of the LaSalle Extension University of Chicago, a correspondence school, expanded its courses, and more than quadrupled sales by 1965. He went on to buy the Free Press of Glencoe, Inc., 111., and Science Materials, Inc.; he also invested in Famous...