Word: texaco
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Since Holmes' time structures housing the Cambridge Electric Light Co. and the Church Street Garage have grown up on the nether limits of the burying ground, and a large Texaco gasoline sign stares down on it with almost sacrilegious familiarity, but this small plot has outlived many such indignities in its time. In 1700 the caretaker was allowed to pasture his sheep here and in more recent years, on Saturday mornings, it made an ideal wild west setting for dramatic gun play after the horse opera at the U.T. During the administration of Roosevelt II, however, measures were taken...
...decision was proof of its satisfaction at the 15-year-old Saturday matinee broadcast, which brings in $12,000 a week from Texaco, sponsor of the ABC airing. The Met also wanted to pay a compliment to an audience which may be undressed-or even unwashed-by Horseshoe standards, but is not untouchable. In 1940, a third of the Met's million-dollar contributions came from radio listeners...
...Soundman Carl Pezzuto forgot to close his third floor Manhattan window before testing the Texaco Fire Chief siren and bell. A crowd gathered in the street below and two cops with guns drawn barged into the sound studio. Few radio sound effects get such startling results, but radio's noises today are often as well known as its stars...
With a star-spangled dramatis personae including Fred Allen, Jack Benny, Victor Moore, William Bendix, Jerry Colonna, and Robert Benchley, "It's in the Bag" sounds like a funnyman version of the Warner and MGM gargantuas, but is instead a movie version of the Texaco Star Theater, complete with Mrs. "No-o-o-o?" Noosbaum...
...made him a star. Writing the book, lyrics and music and starring in the Ed Wynn Carnival, The Perfect Fool, and The Grab Bag (1919-1925) made him a millionaire. Thereafter he played in seven more musical shows, all hits, made three so-so movies, and in 1932 became Texaco's "Fire Chief...