Word: texaco
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Texaco Star Theater...
...first time since his Texaco Star Theater went on the air in 1948, Milton Berle slipped from his No. 1 TV rating for three weeks in a row. The new champion: Arthur Godfrey's Talent Scouts, with 58% of the viewing audience. Adding insult to injury, Arthur Godfrey & His Friends won the No. 2 spot, with 55.8%. Berle (52.6%) is in third place, pressed closely by The Red Skelton Show...
...Majesty. For its pains, Aramco (owned by California Standard, Texaco, New Jersey Standard, Socony-Vacuum) got 440,000 square miles of Ibn Saud's domain, the world's largest oil concession, the most productive (866,000 barrels daily) and one of the most profitable...
...Texaco Star Theater (Tues. 8 p.m., NBC). Berle again...
...Research, have common denominators of both tolerance and revulsion. Viewers generally approve of commercials that are integrated into programs (Martin Kane, Private Eye; Fred Waring; The Goldbergs) because integration makes them "seem short." They are partial to salesmen who inspire confidence or amuse them (Arthur Godfrey, Sid Stone of Texaco Star Theater, Stop the Music's Dennis James). They will accept, more or less grudgingly, commercials that show them how something is done (Kraft TV Theater, Garroway-at-Large...