Word: testing
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...British clothing retailer Ben Sherman is rolling out a campaign in June within the new PC and Xbox game Test Drive Unlimited. Not only will players see Ben Sherman billboards scattered throughout the game, they'll be able to visit a virtual store where they can "buy" clothes. In its real shops, the retailer is setting up pods so customers can play the game in the store. Suzanne Egleton, marketing head for Ben Sherman, has worked in the games industry and thinks games are a great way to reach her target audience of men aged...
...have your blood pressure checked and your larynx ogled. But you will also have your blood drawn for HIV/AIDS testing—and that’s not necessarily a bad thing. On May 9, The Center for Disease Control and Prevention (CDC) recommended non-binding guidelines stating that testing for the HIV virus be included among the standard battery of tests for Americans, age 13 to 64. The CDC claimed that 250,000 Americans afflicted with HIV are unaware that they are hosts to the virus and that these people are most responsible for its proliferation. Previously...
...instructor of an 856-student class and you find that the final exam is missing, run as fast as you can. At 9:15 a.m., the students in Harvard’s largest course this semester packed seven lecture halls across campus, waiting to take their test. At 10:15 a.m., they were still waiting. Ben-Shahar attributed the lack of exams to his misunderstanding that the registrar—rather than course administrators—would photo-copy the final. The mistake was discovered when Ben-Shahar and teaching fellows Jessica Glazer and Shawn J. Achor...
...upon himself.” The remedy Moore proposed was reading period in its original glory: that is, 12 weeks of teaching each semester plus two and a half weeks of reading period after fall term and three and a half weeks after spring term. The new system was test-driven that January, and the results were duly noted by the librarians, professors, and deans of Harvard in reports written to Lowell and other administrators. They described the first reading period as a success. “I cannot say too much praise of the way in which students worked...
...Hajime Kimata, from the Unitika Hospital, Kyoto, Japan, 30 minutes of kissing can dramatically reduce the allergic reaction to pollen. Twenty-four men and women with hay fever were told to kiss their partners for half an hour. Before and after the experiment, blood samples were taken to test the levels of immunoglobulin E (IgE), which triggers symptoms of asthma and hay fever by releasing histamine into the blood. Kimata suggests that the significant drop in IgE levels could be attributed to the relaxation induced by kissing...