Word: testimoniale
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To the traveler it was just another testimonial advertisement. But to any Philadelphian who knew his city, it was a sensation.
Liquor and even cigarets are still questionable commodities to the Saturday Evening Post. Rarely does Editor George Horace Lorimer permit an illustration of a woman smoking, practically never of a man or woman drinking. Last week's Satevepost was an exception. One article had pictures of a man beaming...
When the Amateur Athletic Union suspended Mildred ("Babe") Didrikson, the one-girl track team of Dallas, Tex., on suspicion of having sold an automobile testimonial (TIME, Dec. 19), many an observer reflected that if ever it was logical for anyone to make a living from athletic ability, it was logical...
At the women's track & field championships in Evanston last summer, a lean, rangy, dark-haired girl from Dallas, Tex. won six first places. She amassed for her team-of which she was the only member-a total of 30 points, to 20 points for a team of 22...
Stirred by the story of how beloved Marshal ("Papa"') Joffre saved Paris with the aid of Galliéni's improvised ''Taxicab Army" and flung back the Germans from the Marne, more than 4,000,000 U. S. schoolchildren gave nickels, dimes and quarters to pay...