Word: testimoniale
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To sell neckties, rouge, nuts, cigarets and mattresses, U. S. advertisers have persistently sought and bought endorsements from many a famed cinemactress, socialite, banker, clown. Newsreaders, grown weary of such commercial fanfare, frequently flip past pages in their periodicals and newspapers which bear gaudy, bought accolades. But last week in...
*After $8,000,000 was finally appropriated, in 1899. Governor Theodore Roosevelt and other leading New Yorkers invited Dockman Ambrose to a testimonial dinner. He died a week later.
In the total decrease of twenty-two percent, almost twice that of Yale, may be found one testimonial for sanely-controlled participation in athletics. The bugaboo of the dark ages, the athlete's heart, is fast becoming an asset rather than the serious liability it was once regarded. It would...
William ("Noblest Roman of them all") Muldoon, onetime world's champion wrestler, longtime crusader for clean boxing, originator of state boxing inspection, was given a testimonial dinner in Manhattan in honor of his approaching 85th birthday. To it went folk like Elihu Root, Walter Percy Chrysler, Oliver Harriman, Felix Warburg...
Once through the Spence School (Manhattan) on a not too large allowance, once a debutante, Miss Oelrichs attacked the problem. Happily, advertisers had revived the testimonial idea and soon she became the most famed of testimonial-signers, signing for such products as Lucky Strikes, Ponds Cold Cream. The advertising advertised...