Word: tensor
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Dates: during 1960-1969
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...Claes Oldenburg's gigantic, canvas-covered Ice Cream Cone and Falling Shoestring Potatoes, and his plaster Pecan Pie. They poked their fingers into the spongelike walls of Harold Paris' Pantomina llluma, a "feelies" room containing $10,000 worth of molded, twisted and flat rubber and polyurethane, tensor lights and stainless steel. Grandmothers cheerfully took off their shoes to clamber around in Lucas Samaras' glittering, mirror-encrusted Alice-in-Wonderland rabbit warren, Corridor, 1967. Hippies gazed dreamily through the barred door of Edward Kienholz's The State Hospital into a Lysol-scented interior where lay the pathetic...
...that Ally will drop the ever familiar "Let Hertz put you in the driver's seat" theme. Some of his cur rent campaigns have clearly been influenced by soft-selling Doyle Dane Bernbach, which developed Avis' underdog* theme. Among Ally clients are Horn & Hardart ("no frills"), Tensor Lamp ("little me") and Volvo ("small but tough"). Ally, however, insists that he is an adherent of no particular school: "I intend to anticipate the next cycle and be a forerunner as Doyle Dane has been most recently...