Word: ted
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Dates: during 1980-1989
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...halt the exodus, the Saatchis divided their advertising empire into two separate international networks. Backer & Spielvogel was merged with Ted Bates, while Dancer Fitzgerald Sample and Compton were combined to form Saatchi & Saatchi Worldwide. Says Carl Spielvogel, chairman of the merged Backer Spielvogel Bates network: "We don't cooperate with the other network in any way. We compete for the same clients." Simultaneously, lesser Saatchi- owned agencies were arranged in smaller groups...
From 1982 to 1986, Saatchi & Saatchi revenues increased more than elevenfold, from $62 million to $697 million. In 1986, with the $450 million purchase of the Ted Bates agency, the brothers reached their avowed goal: Saatchi & Saatchi was the world's biggest ad firm. By last year, their client billings had reached $13.5 billion (runner-up Interpublic billed $8.4 billion), and the company had offices in 58 countries...
Revenues spiraled as the Saatchis bought up rival ad agencies, including Dancer Fitzgerald Sample, Backer & Spielvogel, and Ted Bates in 1986. But returns on the investments dropped sharply as management failed to meld the pieces into a smoothly run global company...
...Roberts, Nancy Smith-Alam, Melanie Stephens, Robert B. Stevens, Eleanor Taylor Photographers: Terry Ashe, P.F. Bentley, William Campbell, Rudi Frey, Dirck Halstead, Cynthia Johnson, Peter Jordan, Shelly Katz, David Hume Kennerly, Neil Leifer, Steve Liss, Robin Moyer, Carl Mydans, James Nachtwey, Matthew Naythons, Chris Niedenthal, David Rubinger, Antonio Suarez, Ted Thai, Diana Walker...
...Roberts, Nancy Smith-Alam, Melanie Stephens, Robert B. Stevens, Eleanor Taylor Photographers: Terry Ashe, P.F. Bentley, William Campbell, Rudi Frey, Dirck Halstead, Cynthia Johnson, Peter Jordan, Shelly Katz, David Hume Kennerly, Neil Leifer, Steve Liss, Robin Moyer, Carl Mydans, James Nachtwey, Matthew Naythons, Chris Niedenthal, David Rubinger, Antonio Suarez, Ted Thai, Diana Walker...