Word: tcp
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Last week's settlement lifted the Government's yearlong freeze on Rich's U.S. assets. In return, the Swiss company paid back about $130 million that was owed to 14 U.S. and European banks. The agreement allowed another Rich firm to sell its 50% stake in TCP Holdings, the parent company of 20th Century-Fox. Rich, a secret partner with Denver Oilman Marvin Davis in the 1981 purchase of the film studio, sold his shares to Davis last week for a reported $116 million...
...released a huge grayish cloud into the clear Italian sky. Workers and company officials assumed that the cloud and the droplets that fell from it onto homes, gardens and livestock were composed of trichlorophenol, an irritating but nonfatal chemical. But the overheating reactor sent the temperature of the TCP soaring above 200° C. Dioxin was formed-a substance so lethal that one hundred-millionth of a gram in a two-pound mixture would kill half the rabbits who might...
...knows, stick in the mind. And so do successful commercials, so much so that they keep coming back like a bad memory. Shell once got good mileage out of a spot in which a driverless car went rolling off to a Shell station to lap up some gas with TCP. So now Sinclair shows an auto deserting a pair of newlyweds to get a quick belt of KRC. A few years ago, Chevrolet displayed a car atop a spire-like butte in the Mojave Desert. Ah so, said the Toyota people, and right away they airlifted their sedan...
...attention of all these drivers, who pass hundreds of gas stations on their travels, the oil companies are pumping more money into advertising that stresses the individuality and merit of their product. Nearly every brand now touts an additive-TCP, Petrox, Tri-tane, Boron-and a variety of octanes to suit different cars. Sunoco, for example, offers eight different octanes for practically every make and type of car. While the additives do improve auto performance and reduce maintenance problems, Elaine Yarring-ton, American Oil's marketing development manager, admits: "They do not ultimately result in any significant difference between...