Word: tatsuyoshi
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...success Asian companies have had with programs aimed at fathers. In Japan, cosmetics firm Shiseido introduced an enlightened scheme in April 2005 whereby employees with children under 3 are offered a one-time benefit of an additional two weeks of paid leave. Since the scheme's adoption, says spokesman Tatsuyoshi Endo, only 28 men have taken advantage of the offer. (At Shiseido's Tokyo head office 1,780 of the 3,300 employees are men, but the firm doesn't keep a tally of how many are fathers). Other companies are offering similarly progressive programs that would once have been...