Word: tapes
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...before joining TIME in 1983. "At first I didn't want to own a VCR," he recalls. "There is so much on TV, and there are only so many hours in the day. With a VCR, I thought I'd go crazy trying to watch everything I taped." But Zoglin soon learned restraint. "I tape shows on Friday nights," he says, "and then I force myself to stay up Sunday night to watch them. I refuse to let one week's shows carry over into the next week. That way lies madness...
...first decision for the bewildered consumer is whether to purchase a Beta (from Sony's Betamax) or VMS (from Video Home System) format machine. Both use half-inch tape, but they are incompatible: Beta programs cannot be played on VHS machines and vice versa. Sony markets only Beta machines; RCA, GE and Panasonic, among others, market only VHS. Sears sells both. Many videophiles insist that Beta produces a slightly sharper image, but most people cannot see any difference in technical quality. Although Beta was introduced first, VHS has been far more successfully marketed: three out of every four machines...
Another option is a remote-control device. It generally allows a viewer, without leaving the LaZBoy, to stop and start the tape, pause, fast-scan in forward and reverse, or watch in "double speed," which is slower than fast-scan but faster than normal. Two types are available: those connected to the VCR by a long wire and the detached, infrared devices, which are less cumbersome and more expensive...
...have their limitations. Most of them have trouble fulfilling next-day service to such states as Idaho and South Dakota because the population is thinly scattered and airports are few. But competition tends to breed an eagerness to please. Airborne, for example, supplies special containers to protect magnetic tape and film. Emery offers same-day delivery when requested, though it slaps on a surcharge of at least $150. Clerks at a Federal Express counter in Memphis recall painstakingly building a cardboard shipping container last year for a customer who wanted to ship a fully assembled bicycle just before Christmas...
...nothing but restock greeting cards--the Coop offers more than 400 running feet of card displays in 1500 different holidays styles. The store also keeps more than 2300 rolls of gift wrap on the floor at one time, and for those who just can't wield scissors and Scotch tape the Coop offers free gift wrapping for purchases of $15 or more...