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Word: sweetness (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...talks about the meaning of humility?"A humble man must be strong. Jesus taught us that" ?and recommends a play that some of the neighborhood's angry young blacks are presenting in the Dashiki Project Theater, for which the parish supplies space. The Mass closes with Swing Low, Sweet Chariot. Membership is particularly strong among the young...

Author: /time Magazine | Title: THE NEW MINISTRY: BRINGING GOD BACK TO LIFE | 12/26/1969 | See Source »

...wardrobe. To build ratings, the ceremony was delayed through an insufferable hour with Diller and Singer Florence Henderson. The rites were relatively decorous-and held down to ten minutes so that there were no commercial interruptions. The cameras stayed discreetly behind the couple as they vowed "to be sweet, gentle, kind, patient, not puffed up, charitable, slow to anger and swift to forgive...

Author: /time Magazine | Title: Television: Puff-Up Time | 12/26/1969 | See Source »

...began to see it was possible." Marsteller tested the product, the name and the advertising on four panels of women, from conservative matrons to young "sophisticates" (including a movie producer's daughter and a topless dancer). Most of the panelists liked the idea, though some recommended eliminating heavy, sweet flavors, like peach rum. The manufacturer took their advice...

Author: /time Magazine | Title: Advertising: The Unlikeliest Product | 12/26/1969 | See Source »

...called rational love. Rational love, he said, puts greater emphasis on the senses of sight and hearing. He argued that as conduits for soul mergers, the eyes and ears are superior to the mouth, which responds to the inflammatory sense of touch. In effect, Castiglione legitimized bedroom eyes and sweet nothings. But at a higher level, he encouraged women to converse with men, thus helping to refine the male while at the same time raising the female's status and dignity as a human being...

Author: /time Magazine | Title: Books: Lip Service | 12/26/1969 | See Source »

...four on a match. A stitch in time saves ten, cats have ten lives, two birds in the hand are worth three in the bush, a bluffer is a fiveflusher, and that soft drink should really be called Eight-Up. Life, these days, begins at 41, girls are Sweet 17 and never been kissed, and inescapably, the American consumer is behind the nine ball...

Author: /time Magazine | Title: Business: The Consumer: Behind the Nine Ball | 12/19/1969 | See Source »

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