Word: sweeten
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Dates: during 1970-1970
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...Congress gave the FDA a mandate to pass on both the safety and effectiveness of all new drugs before licensing them. Druggists' shelves then were crammed with almost 3,000 previously approved preparations. Some were gimmicky solutions supposed to sweeten the breath or whiten teeth, but others contained valuable medications. Some were made by obscure little companies, but many were produced by distinguished firms...
...additive were limited to the safe daily amount, they added, there was the danger that it might have a cumulative effect on some consumers. For those on diets, the risk of using cyclamates would thus outweigh the benefits. The allowable amount of cyclamates would permit a dieter to sweeten the equivalent of only one serving of canned fruit or vegetables...
...first of the big three automakers to accentuate value was General Motors, and it is still pressing that theme farther than its competition. Newspaper promotions for Chevrolet are headlined: Right Car. Right Price. Right Now. To sweeten the deal, G.M. is lopping $148 off the list price of the Chevelle four-door and $147 from the Chevelle hardtop. Ads for Buick read: "Everybody is looking for a bargain. Here's one you can believe in." The Chrysler-Plymouth Division promotes its Barracuda sports car by comparing its cost with competing models of G.M. and Ford. "Even the price...
...Peter unrestrainedly spieled about the girl whose abortion he had arranged ? and made necessary ? the drugs he took, the lousy pic- tures he made. He claimed that when he first viewed Tammy and the Doc- tor, he vomited. The bombing of The Victors and Lilith did not sweeten a pesonality that seemed to have sand under its skin. Reality was to be fled; Peter became the acidhead of the house. "In those days, it wasn't an il legal drug," he says. "It was pure, non-chromosome-breaking, non-habit-forming, nondangerous. So I dropped 500 micrograms...