Word: sweete
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American Tobacco Co. handles about one-third of the cigaret and smoking tobacco, about one-fourth of the plug tobacco sold in the U. S. Among its many familiar brands are Sweet Caporal, Pall Mall, Lucky Strike cigarets, Bull Durham and Half and Half smoking tobaccos. Sales last year totaled some $200,000,000. The advertising appropriation on Lucky Strikes alone was estimated at $12,300,000. As the largest fragment of Thomas Fortune Ryan's Tobacco Trust, which the government dissolved in 1911, American Tobacco Co. occupies in its field somewhat the position held by Standard...
...most repeated of all advertising slogans has been the Reach for a Lucky Instead of a Sweet slogan for American Tobacco Co.'s Lucky Strike cigarets. Begun in the fall of 1928, and continuing for a little less than a year, Reach for a Lucky was thoroughly pounded into the U. S. consciousness. From the standpoint of being read and remembered, the slogan was a sensational success and during the period of its appearance Lucky sales steadily rose...
Highly controversial, however, the Anti-Sweet campaign provoked fevered controversy. Candy men (through Candy Weekly, a trade paper) compared the campaign to "a thief in the night," flayed the substitution of "a poisonous alkaloid" for "a nourishing food." Advertising men (through Advertising & Selling, a trade paper) discussed Good Testimonials v. Bad Testimonials, thought that Bad Testimonials were wrecking public confidence in advertising. Utah's Senator Reed Smoot (long interested in beet sugar & its tariff) said that there had not been such an orgy of buncombe since public opinion rose in its might and smote the drug traffic. He proposed...
...benefit of posterity and all others interested the following description of the sweet quintessence of Harvard, made up of the best features from all obtainable authorities, may serve the useful purpose of concluding the controversy with an air of finality that is not to be gainsaid...
Musical-A WONDERFUL NIGHT (Johann Strauss's Die Fledermaus), BITTER SWEET, FIFTY MILLION FRENCHMEN, HEADS UP!, SONS O' GUNS, THE LITTLE SHOW, WAKE UP AND DREAM...