Word: supersalesmanship
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Dates: during 1950-1959
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Watson's success was due in large part to the supersalesmanship with which he sold his products, the intensely personal way he ran the expanding business that produced them. To some, Watson's concern with everything that had to do with his employees appeared paternalistic, even overbearing. Yet Watson was convinced that the fuller he made his employees' lives, the faster IBM would forge ahead. He set up country clubs for his workers, bands and choirs ("I think nice music has a good effect on everybody"), classes in everything from art appreciation to home repairs...