Word: superpremium
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Dates: during 1996-1996
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Cohen and Greenfield, of course, are the hippie founders of Ben & Jerry's Homemade, the Waterbury, Vermont-based superpremium ice-cream maker that vaulted to prominence with its quirky management style and equally quirky flavors, including Chubby Hubby and Chunky Monkey. Ben and Jerry have made a very public effort to put the environment, politics and people before profits--an unpardonable sin in the canon of Wall Street and a style that worked so long as Baby Boomers were ignoring their fat intake and scarfing Cherry Garcia by the pint...
...this is the lean, fat-free 1990s, and superpremium ice-cream sales have been flatter than Nebraska, which makes Ben & Jerry's just another company with a management problem. So forget all the sugary explanations heard since CEO Robert Holland said on Sept. 27 that he would resign. The party line: Holland accomplished his mission, solving production problems and launching critical expansions into new products and countries; now the company needs a CEO with greater marketing skills...