Word: supermarketing
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Enterprising as many of the economy measures are, they lack the simplicity of the Fain family's approach. Said Ed Fain, an Atlanta supermarket executive: "My wife is giving me one egg instead of two, one sausage patty in stead of two and adding mushroom sauce to make me think that I'm getting a lot." That way, one can save calories as well as cash...
Pushing through supermarket aisles thronged with anxious shoppers last week. Housewife Katie Wolff of Winnetka, Ill., an affluent Chicago suburb, was exasperated. "Nixon has lost control of things," she said. "Prices are so high we haven't had pork chops or steak in a month." Mrs. Joan Sheets of Los Angeles had the same complaint: "They tell us to eat less expensively, but just try finding a cheaper cut of meat. Even bologna is $1.30 a pound...
...food sellers, doctors, dentists and hospitals will immediately go under the more flexible Phase IV rules. Wholesale food prices began rising only hours after the announcement of Phase IV, which permits processors, wholesalers and retailers to pass on the entire increase in the cost of raw farm goods. Supermarket executives hastily called meetings to set price increases, which will begin to show up on shelves early this week. Some items may jump as much as 15% or more...
Shoppers have to settle for a more limited selection in the supermarket...
...dismayed during her second pregnancy to discover that her mind has gone womby. She hears voices, sees things that aren't there, frightens her husband with screams in the night, gobbles uppers given to her by a dippy friend and downers prescribed by her disastrous psychiatrist. In the supermarket she takes half an hour to decide whether to buy milk by the quart or half-gallon. She scrubs her apartment a lot. In the end, she has the baby, dumps the pills and ditches the shrink; and at fadeout she seems prepared to live happily ever after...