Word: supermarketing
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...nearest village is six miles away; the closest supermarket is 28. My car is not a toy-it is a life support. But I would grimace and agree to the proposed gasoline tax if all revenue were used solely for the development of new sources of energy. But when the breeder-reactor program is scrapped, when a hydroelectric dam cannot be built in order to preserve the lousewort, the crisis seems just another means of taxing and depleting our greatest natural resource, the citizens...
Snob Appeal. In its assault on the U.S., Perrier faces an exquisitely tricky marketing problem. It must shed some of its aristocratic image to gain acceptance in the plebeian American supermarket-but not so much that it loses its sales-winning snob appeal. Perrier's current U.S. price will be cut by 20% or 30%. For convenience, the water will be sold in bottles of six-packs, just like beer. The company intends to launch an introductory $4 million advertising blitz featuring Orson Welles, and will aim a special pitch at the youth market...
...that concern is evident in past and continuing controversies over mercury in fish, bug spray on tomatoes, too much sugar in baby food, bacterial contamination in canned and frozen foods, red dye in anything. The big swing towards "health foods" is an indicator of this consumer anxiety--every supermarket has its granola, three times as costly as the oatmeal on the next shelf. Good eating, once an economic luxury, is a gain becoming a privilege as the price of coffee rises. But can you really give up the caffeine...
...life in Hinsdale, where the median income is $26,340. While many of the town's corporate executives pay hip-service to conservation by boarding the crowded Burlington Northern for the commute to Chicago, their wives and children spend their lives in automobiles. To shop in a big supermarket, housewives must drive three miles to Oak Brook. There is no local public transportation system-and none is contemplated. In Hinsdale, where families with two or more cars are the norm, the auto rules not only the road, but life. Among the most popular makes: those big gas guzzlers that...
...energy-saving advantage that Rösrath has over Hinsdale is that the German suburb, unlike the American, has conveniently located shopping areas. An everyday sight is a housewife pedaling her bicycle home from the supermarket, straining to see over the top of grocery bags stuffed into the handlebar basket. Rösrath teen-agers can get where they have to go on bicycles or mopeds-bikes powered by a small, auxiliary motor that can cover 200 miles or so on a gallon of gas. There is no compulsion for adults to go into Cologne in search of entertainment. Rosrath...