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Word: sunsweet (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Glorious Hours. Humorist Stan Freberg, a freelance commercial producer who created the Sunsweet prune and Jeno's pizza ads for TV, is pushing another possible cure. It is frankly Utopian. He calls it "The Freberg Part-Time Television Plan: A Startling but Perfectly Reasonable Proposal for the De-escalation of Television in a Free Society, Mass Media-wise." The plan calls for a week like this...

Author: /time Magazine | Title: Television: . . . And Now a Word about Commercials | 7/12/1968 | See Source »

Glorious Hours. Humorist Stan Freberg, a freelance commercial producer who created the Sunsweet prune and Jeno's pizza ads for TV, is pushing another possible cure. It is frankly Utopian. He calls it "The Freberg Part-Time Television Plan: A Startling but Perfectly Reasonable Proposal for the De-escalation of Television in a Free Society, Mass Media-wise." The plan calls for a week like this: Monday. Television as usual. Tuesday. The set goes black, but one word shines in the center of the screen: Read...

Author: /time Magazine | Title: Television: SPITBALLING WITH FLAIR | 7/12/1968 | See Source »

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