Word: sunbeam
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Dates: during 1961-1961
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...survivors have learned some hard lessons. The most costly: never collide head-on with the U.S. compacts in price and size. Violating this rule all but finished the British Sunbeam Rapier and Austin, cut Hillman's U.S. sales by 76%. With the solitary exception of France's $2,250 middle-sized Peugeot-which is holding its own because of its reputation for high-quality workmanship-the successful imports are those that sell below the $1,800 bottom price of Detroit's compacts or those specifically designed for the luxury and sports-car markets...