Word: success
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Dates: during 1960-1969
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Written during a hectic three-and-a-half weeks in the summer of 1741, Handel's oratorio has always been a smash. If a nearly endless succession of well-meaning popularizers have taken gross and extravagant liberties with it, Handel is partly to blame. A shrewd businessman, he ensured The Messiah's success by hiring the best and most popular singers in 18th century London to sing it. If the bass singer was not very good, Handel would turn the bass aria into a recitative, rewrite it for an alto or even a soprano. For flexible soprano voices...
Others who share Bob Fox's earnestness and creativity are carving out unusual ministries in a number of related fislds. In Louisiana, Roman Catholic Priest Albert McKnight. 45, a Brooklyn-born black, has had remarkable success with a rural redevelopment enterprise called the Southern Consumer's Cooperative. It has opened, among other things, a farmers' cooperative, a prosperous fruitcake bakery and a cut-rat; supermarket, and has given local Negroes a strong motivation to join Father McKnight's literacy program. (A former sharecropper, illiterate two years ago, is now the co-op's farm marketing expert.) In Philadelphia, American Baptist...
NOEL COWARD: It will be a week of hell, not only for me but also for the people who have to sing my praises. I'll be sitting there wearing my tribute-accepting face, which shows me proud but unspoiled by my own success. It is a face I have used since...
Tawn's immediate strategy is to build the product's image by selling it through as many prestige outlets as possible and then move it heavily into drugstores. The only loser in this unlikely success story is Marsteller. Tawn executives last week switched the $500,000 account to Kane Light Gladney Inc., which is McKesson's ad agency...
...young Ben, Beau Bridges (son of Actor Lloyd Bridges) plays the hero with the numbstruck charm of a tarnished cherub. Ben believes totally in America's favorite myth: the up-from-nothing success story. So believing, he becomes living proof of that other American truism: there's a sucker born every minute. Ben runs away to Chicago, sin city, carnival to a million peculators in wheat, meat and railways. Pickpockets, exposure and starvation nearly do him in until the boy comes under the wing of a municipal madam named Queen Lil (Melina Mercouri). Lil's most valued...