Word: subgroup
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Dates: during 1990-1990
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Step one for the tobacco industry has been to refocus its marketing strategy. Starting with the premise that only a total ignoramus would start smoking, R.J. Reynolds Tobacco Company has targeted a minimally educated demographic subgroup: 18 to 24-year-old, white, blue-collar women, a.k.a. "virile women," one of the few groups within which smoking is increasing. (In reality, "18 to 24-year-old" is a euphemism for "teenage," the age group that includes fully nine out of 10 new smokers...