Word: subcompacts
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Dates: during 1980-1980
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General Motors, which did not introduce any totally new models this fall but will put out its subcompact J-cars next spring, is likewise suffering a sales falloff. In November it sold 7.1% fewer cars than in the same month last year...
That goal, however, could run into some buyer resistance. Drivers continue to be stunned by the price tags on the new models rolling out of Detroit. Ford announced last week that its new subcompact Escort would cost at least $5,128. That is over $1,000 more than the Pinto it replaces and will be about $200 more than a 1981 Toyota Corolla. GM's hot-selling Chevrolet Citation four-door hatchback at $6,282 will cost 9.6% more this autumn; the price has risen almost 40% since it was introduced 1½years ago. To make the price...
...more than 25 years, "AMC has never had the capital to design autos that were technologically competitive. Today it has just 1.7% of the U.S. market. AMC's only new models this year are the Renault 181, which it is importing from France, and a four-wheel-drive subcompact. By 1982 AMC may be phasing out the existing subcompact Spirit and compact Concord, leaving it with a Renault-designed small car to be built at its only surviving passenger car plant, in Kenosha, Wis. American Motors will probably become more and more of a French company...
...called world cars, which may be the industry's best prospect for future profits. These will be small, economical vehicles assembled from parts made in several countries. Essentially, the same car will be sold all over the globe. Ford's entry in this field is the subcompact Ford Escort and Mercury Lynx, which replace the outdated Pinto and Bobcat models...
...cars, such as the Chevrolet Citation and the Buick Skylark, are helping the company maintain its market share. This fall GM will introduce shrunken or downsize intermediate cars like the Chevrolet Monte Carlo and Buick Regal. Its J car is due in April 1981, and will be a sporty subcompact successor to such models as the Chevy Monza...