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Word: streetwear (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...high-level (just below the knee), though midi-scarred U.S. buyers noted nervously that St. Laurent, Marc Bohan and others insisted on prolonging the scene in some of their models all the way down to mid-calf level. Ungaro even dipped to just-above-ankle, granny-style length for streetwear, to be worn over high-heeled boots. Still, there was much to applaud (if not to afford): daytime sportswear that emphasized soft, easy cardigan suits and jackets; fox-trimmed jackets and sweaters to go with classic sporty pleated skirts and big tentlike shelter coats. Gimmickry...

Author: /time Magazine | Title: Modern Living: Rags for the Richest | 8/6/1973 | See Source »

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