Word: strandlund
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Enameled Hopes. Lustron, which made enameled steel fronts for gas stations before the war, had never made a house. Yet its husky, smooth-talking president, Carl Strandlund, 47, a vice president of Vitreous, had convinced NHA that he could mass-produce thousands of prefabricated houses, made chiefly of enameled steel sheets. All Lustron needed for the job, said Strandlund, was a little help, such as the Dodge plant and a loan from the Reconstruction Finance Corp. of from $32 to $52 million. Lustron was willing to invest as much as $36,000 of its own money...