Word: straightforwardly
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Dates: during 1980-1989
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...persuading other stations in the three cities to pick up the series, but Herbert Schmertz, the firm's vice president for public affairs, was nonetheless outraged by the stations' actions. Adding to his anger was the earlier refusal of the three major networks to run a more straightforward, nonfabulous commercial. That spot maintained that Mobil's profits are actually lower, in terms of return on invested capital, than those of the networks. The networks' response was much the same as that of the Post-Newsweek stations, but a spokesman for NBC could not resist noting that...