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...weight problem; obesity is rampant in the 30,000-member community, and half the residents over the age of 40 have Type 2 diabetes. Their genes--and yours, of course--are part of the problem: researchers theorize that Native Americans have a higher than average tendency to gain and store weight, a protection in times of famines past but a risk factor in an America of caloric abundance...
...diet and seemed a little daunted. "I'm still trying to process it all," she said a few days later. But Rachel's child is more fortunate than many of Ludwig's patients. The family lives in Brookline--in fact, right next to a Whole Foods store--so buying the healthy staples of a new and better diet wouldn't be that difficult. (Weaning her son off the snack food Pirate's Booty, she admitted, might be another story.) But not everyone is so fortunate, like a patient who visits soon after, an 11-year-old African-American girl...
...Despite the image we might have of the abundance and open spaces of the countryside, Americans living in isolated rural communities also tend to have few places to walk and play and few convenient options for decent food. "You have to drive miles and miles to find a grocery store," says Jan Probst, who directs the South Carolina Rural Health Research Center at the University of South Carolina. Indian reservations are often the most extreme example of this rural nutritional isolation. The Pine Ridge reservation is nearly 3,500 sq. mi. (9,000 sq km)--more than half the size...
...smartest people you'll ever meet are the guys who used to operate the M. Coy bookshop on Pine Street in Seattle. Business pressures recently forced them to shutter their shop, but for 20 years, they sold their books, and from the moment you walked into their store, they had you figured out. They noticed where your gaze would go; they noticed where you paused. They noticed what books you picked up and how long you lingered over them. They recalled earlier customers who had bought the same titles and remembered other books those shoppers bought. They flashed through their...
Across town, in the Art Deco headquarters of Amazon.com the booksellers are good at making recommendations too. Log on to their site, and you've walked into their store. There, Amazon computers also keep an eye on you. They see where you click; they see where you pause. They recall every book you've ever bought and what other customers like you have bought. They shovel through data about millions of buyers and tens of millions of sales and then, like the shopkeepers, come up with a suggestion. However, the computers don't do all this...