Word: stoli
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Known for its creative drink menu, this swank bar at the Charles Hotel won’t disappoint. Seasonal favorites include “My Favorite Brunette,” a mix of buttered bourbon, Stoli Vanil, apple cider, simple syrup and fresh lemon, all for the ultimate reading period indulgence. Don’t have an exam until next week? While you’re at it, knock back a “Noir’s Boudoir,” a cocktail of Stoli Vanil, espresso, Godiva Mocha, Kahlua, and cream. Tastes like Christmas...
...distribution rights for Stolichnaya--second to Absolut vodka in the U.S. and second globally--to the rest of the world. "Good for them," says New York City--based industry expert Steven Olson, whose clients include Diageo. "Owning a brand is one thing, but what are you owning? Distribution of Stoli will be far more profitable than owning Grey Goose [bought by Bacardi for $2 billion]. It's a much smarter move...
...everywhere Pernod will push newly acquired Mumm and Perrier-Jout, as well as Stoli, at women. Particularly in the U.S., "the future is women, leading to further sophistication of the consumer," says Pierre Pringuet, director general of Pernod Ricard...
CORPORATE MARKETERS SEEM TO BE COUPLING ODDLY THESE days. We have Stoli-flavored sugar, Starburst-sweetened milk--even a Bulgari-brand hotel. The latest corporate marriages are carrying cross-promotional synergy into new frontiers of commerce. --By Jeremy Caplan...
...honed his money management skills through his recreational activities. “I don’t want to drink Ketel One’s for the first half of the month and Gordon’s for the last half—I’d rather drink Stoli for the whole month...