Word: steinfeld
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Dates: during 1962-1962
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...week. Although each copy costs the publisher 9?, and although Playbill must pay each theater for the privilege of circulating there, the program costs the theatergoer nothing. Playbill does such a thriving business on Broadway that it has decided to go national. Beginning Jan. 1, said Publisher Thomas A. Steinfeld, Playbill will also be distributed to theatergoers in San Francisco, Boston, Washington and Philadelphia...