Word: stc
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These days, viral marketing seems like a smart strategy. "This is exactly where Pepsi needs to be," says Sophie Ann Terrisse, founder and CEO of STC Associates, a brand-consulting firm. "These days, brands need to become a movement instead of just relying on good reviews for their Super Bowl commercials." But why not hit customers from both the top down and the bottom up? Pepsi executives are quick to point out that there will be traditional television advertising for Pepsi Refresh, just not during the Super Bowl. If you're going to launch a charitable initiative that can build...
...Because everyone wants a high F sharp with their late-night cereal. Naturally, angry Lowellians have responded in the best way Harvard students know how: passive aggressive email threads. At last count over 20 messages on the topic had been sent. Check out this gem by “STC...
...ricochet from that legendary performance can still be felt with this brilliant, if unconventional, actress. Dodging the usual star trajectory, Davis has played neurosis for Woody Allen and, most recently, Nancy Reagan for American TV. So how to follow up Hedda nearly two decades on? For the STC, Davis could have named her role. Medea, perhaps, or Blanche DuBois in A Streetcar Named Desire. One can almost hear her yawning with Hedda-like insouciance: "None of that for me, thank you. Give me a bigger pistol to fire...
...Stahl's first two seasons at the Crimson helm, Harvard lost to Camp Thomas, Boston Coast Guard, Camp Edwards, Carrier A.S.U., Squantum Naval Air, PT Boat STC, and Cushing Hospital...
...Station 3 15 April 28 Constitution Coast Guard 1 0 May 2 Quonset CASU 3 May 12 King's Pt. Merchant Marine Academy 8 0 May 16 Northeastern 10 0 May 23 Brown 5 6 May 26 Worcester Polytech. Institute -10 2 May 30 At Motor Torpedo Boat STC 7 4 June 2 At Brown 11 0 June 6 At Cushing General Hospital 10 0 June 9 Tufts 2 1 67 31 Won 8 Lost 3 BASEBALL--B TEAM Harvard Opp. April 28 U.S.C.G. Receiving Station--Boston 3 11 May 12 Army Base Officers...