Word: staid
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Dates: during 2000-2000
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...economy, P&G has to move faster. The hard-charging Dutchman, who started the job a year ago, has unleashed a plan to get ideas from lab to market in two years instead of the typical five to 10. He's also trying to jazz up the staid P&G ads of the past, which scientifically compared the benefits of Pampers or Bounty with those of Brand X. Jager wants what he calls a softer, more "right-brain selling approach...