Word: srivastava
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...antiterrorism arsenal is tastier than most. After successful trials in defense labs, the military is converting bhut jolokia--the world's hottest chili--into hand grenades. Intended to render suspects harmless in much the same way tear gas does, the nontoxic bombs have an added bonus, according to R.B. Srivastava, a scientist at the Defence Research and Development Organisation: the grenades' "pungent smell can choke terrorists and force them out of their hideouts...
...Sinha of the NCPCR says that the court's suggestion - though not legally binding in any way - could be a step in the right direction. "When you are talking about child Labor, no action is trivial," she says. "Every action is important because it is a step forward." Vikram Srivastava from Child Rights and You, however, feels punishing the families is "anti-poor." Because child labor is linked so closely to the economic conditions their families live in, activists say it will be difficult to reign in the practice until poverty is also tackled head...
What's driving the denomination effect? First off, some consumers see large bills as more sacrosanct than a bunch of chump change. "People tend to overvalue bigger bills," says Joydeep Srivastava, a marketing professor at the University of Maryland's Robert H. Smith School of Business and a co-author of the study. "There's a psychological cost associated with spending a $100 bill that's not there with spending smaller bills." We tend to isolate the cash in our minds. Each $20 is a separate, less valuable entity than that single $100 bill. So it's easier to part...
Further, consumers fear that once they break that large bill, they won't be able to stop spending the rest. "Once that barrier is passed, it's like a dam gets broken," says Srivastava. "And we've found that when people decide to spend, they'll spend more with the bigger bill than with the smaller bill." Researchers have labeled this phenomenon the "what the hell" effect: "I've broken the hundred; it's gone from my wallet. What the hell, I may as well blow off the rest." So consumers, afraid that the "what the hell" effect will drain...
...easy" or how "hard" is it to be Queen Raina? -Anand Srivastava in Hyderabad, India It's hard and it's easy and everything in between. It's a cause, it's a project, it's a journey, with lots of fun and laughter. It's my life and its unique just like everyone else's. The hardest [part] is some of the misperceptions that are leveled against me as a person and against Muslim women. There are so many misperceptions and stereotypes out there that I would love to see clarified...