Word: sponsoring
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Dates: during 1950-1959
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...Aladdin, a sort of Horatio Alger story smothered in Oriental opulence, had everything except taste. There were fire-eaters, elephants and Chinese superbazaars, and special effects that must have taken all of Sponsor Du Font's chemical resources. The score - his first for TV-seemed not so much by Cole Porter as against him. Cyril Ritchard's sporadic drollery clashed with the eager droolings of the teen-ager's rage, Sal Mineo, whose Aladdin only maddened. As for Perelman, even his "native sportiveness" was lacking. He would probably have done better with one of the earthier versions...
Gracie has ingratiated herself with millions of Americans in such mad trifles as her One Finger Piano Concerto, her plugs for Sponsor Carnation Milk ("I don't see how they get milk from carnations"), her weakness for clipping her boxwood hedge with George's electric razor. In the '30 she popped up all over the dial looking for her supposedly lost brother, a long-running gag that drove her real, unlost brother, a San Francisco accountant, into hiding. In desperation, he wired Gracie: "Can't you make a living any other...
Montreal viewers were delighted, bombarded the station with scores of phone calls. Sample: "I've been watching that live commercial for months just waiting for something like that to happen. It was a rare moment." Perhaps too rare for Bergeron, who was worried about his sponsor. Said he: "I only hope the Coca-Cola people find it as funny...
...year have made all Congressmen sensitive to claims that imports are throwing U.S. citizens out of work; the high-tariff camp never mentions that 4,500,000 U.S. citizens earn their living from foreign trade. Looking for a Republican member of the House Ways and Means Committee to co-sponsor the Administration bill, the White House had to reach past three ardent Republican protectionists-New York's Daniel Reed. Ohio's Thomas Jenkins, Pennsylvania's Richard Simpson-to trap the fourth-ranking Republican, New Jersey's Robert Kean, and he was far from eager...
...Hoax? The very origins of the show had one museum director crying that it was a "public-relations hoax." Sponsor of the show is Kansas City's Joyce C. Hall, president of Hallmark Cards, Inc., which has used Churchill paintings for its greeting cards. Hall first approached Churchill through his actress daughter Sarah (who has been sponsored on TV by Hallmark). Churchill refused. Then Hall went to England armed with a letter from Painter Dwight Eisenhower urging Churchill to permit a U.S. exhibition. Sir Winston thought it over, sent Hall a one-word cable: "Okay...