Word: sponsoring
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Dates: during 1950-1959
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...vindication of a sort. The top U.S. loyalty review board sent him back to his $10,330-a-year job. The New Yorker ran a 24-column article about his ordeal. Meanwhile, Remington sued for $100,000 and got an out-of-court settlement from the network and sponsor of a television program on which onetime Communist Courier Elizabeth Bentley had affirmed her accusations-that he was a member of the party, and that he had given her confidential information for transmission to Moscow...
Drew Pearson's fight with Wisconsin's Senator Joe McCarthy started out as a private brawl. But last week, after Adam Hats had announced that it was not renewing its contract as Pearson's radio sponsor, newsmen from all over the nation jumped in. The big gun on McCarthy's side was Westbrook Pegler, who has long been in & out of libel suits with Pearson himself. Said Pegler of his longtime foe: "That lying blackguard is my man, just as Harold Ickes was in his time. Santa Claus brought him to me. Pearson is a liar...
...first time, televiewers had a look this week at Mickey Mouse, Pluto, Donald Duck, Goofy and other characters in the enchanted animal kingdom created during the past twelve years by Walt Disney. The Christmas Day offering was put together by sponsor Coca-Cola in a $150,000 package called One Hour in Wonderland. Filmed in ten days at the Disney Studio in Burbank, Calif., the show had a plot line (a Christmas party on a sound stage), supporting actors (Edgar Bergen, Charlie McCarthy, Mortimer Snerd, Bobby Driscoll), a jazz band and a parcel of applauding teen-agers (including Disney...
Adam Hat President Charles V. Molesworth denied the dropping of Pearson had anything to do with McCarthy. He insisted that it was "a planned change in advertising media." Pearson said that this was technically true, as he had been trying to negotiate a new contract with the sponsor. But, said Pearson, "we were in friendly discussions until last Friday afternoon [when McCarthy made the boycott speech]." Promptly Adam and half a dozen other potential sponsors scurried over the horizon...
Nevertheless, Pearson, a tough fighter when the chips are down, had no thought of making a truce with McCarthy. The American Broadcasting Co., which carries Pearson's broadcast, agreed to continue it on a sustaining basis if no sponsor is found. And since newspapers carrying Pearson's column showed no signs of being worried by McCarthy's threats, Pearson went ahead gathering evidence for an all-out attack on McCarthy in his column...