Word: sponsoring
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Dates: during 1950-1959
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...Corporation ruling will forbid the Harvard rugby team from playing in the Fale Bowl. December 1 in a game scheduled for the benefit of the Connecticut Cerebal Palsy Association. Head sponsor of the game, Edwin J. Maley, chairman of the New Haven Lodge of Elke, announced last night that Princeton would send a team in place of the banned Harvard squad...
...bald statement that the average televiewer has an even lower I.Q. than the moviegoer [TIME, Oct. 29]. It seems to me that he indicts himself and his staff. I take it Mr. Roach and his kind will continue to press the national I.Q. still lower, to satisfy a sponsor's demand...
Though Mr. Wizard has a sponsor (the Cereal Institute), NBC thinks enough of it as a public service program to furnish the time free of charge and none of the 54 TV stations carrying the 30-minute show gets any money for it. Chicago's Federated Advertising Club was so impressed it created an award especially for Mr. Wizard. But the most surprising tribute came from the Voice of America; it entered a standing order for recorded transcripts of each show...
...Dragnet) each month. So far, Hope has been noisily funny; Lester, noisily unfunny; and Fred Allen still baffled by the new medium. Allen made his usual acid jokes about admen and television, presided over three skits that didn't quite come off, gloomily croaked a singing commercial for Sponsor Chesterfield, but was unable to approach the comedy highs he reached on radio...
World News (weekdays, 7 p.m., ABCTV) has one considerable asset in Newsman John Daly. The newsreel clips and illustrated charts are better-timed and briefer than on most TV news shows, and the commercials, for Sponsor Pontiac, make only one interruption in the middle of the newscast...