Word: sponsored
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Dates: during 1960-1969
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...visualize an inexpensive, news-report type of one-minute commercial that quietly states that the sponsor bought 44 kidney dialysis machines with the money he otherwise would have spent on the usual T.V. commercial. While showing scenes of the equipment in use, mention could be made of the 308 people whose lives were saved and were being supported. If competition developed between sponsors, maybe more than a mere handful of lives could be saved...
...switch at one end, the other attached to the speaker in the set. With it you can turn off the sound as you wish, while the picture continues. Any electrician will install this thing for a trifling fee. The viewer then need not pay to the sponsor the "heavy tribute" of listening to commercials "in exchange for often dubious pleasure...
There were rebuffs, notably from Richard Nixon and G.O.P. National Chairman Ray Bliss, on Rocky's suggestion that he and Nixon 1) meet in a debate, and 2) sponsor a state-by-state voter poll to test their Electoral College strength. The setbacks did not shake Rocky. He announced on ABC-TV that he had "decided to go ahead anyhow in undertaking a national survey to break out individual states and key cities," even though it might cost him, according to an earlier-and very conservative-estimate, an average of at least $5,000 a state. Such a figure...
...contest winners will gain niches in British folklore, but few will rate the special affection that went to diffident Alec Rose, as he quietly accepted the tributes of 200,000 horn-honking fans who overran Portsmouth, his home town, to greet him. Unlike Chichester, Rose had no commercial sponsor. From the moment, five years ago, when he hauled the dilapidated Lively Lady off a mudbank and started to fit her out for the rough 50-week sail, determination counted far more heavily than cash in his achievement. "It makes you feel rather humble," said Alec, "that everybody wants to congratulate...
COMMERCIALS are infuriating. They are also irresistible. Commercials are an outrageous nuisance. They are also apt to be better than the programs they interrupt. Commercials are the heavy tribute that the viewer must pay to the sponsor in exchange for often dubious pleasure. They are also an American art form. A minor art form, but the ultimate in mixed media: sight, sound and sell...