Word: sponsored
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Dates: during 1960-1969
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...returned to Boston, Gibson suggested that Tufts University, with an expanding program of social medicine, might sponsor a health-center program. Within four weeks, the hyperkinetic Geiger had Tufts' approval and an associate professorship, then obtained funds from the OEO. Says Geiger: "We have known for a long time about the relationships between poverty and health without fully facing up to them. The poor are likelier to be sick. The sick are likelier to be poor. Without intervention, the poor get sicker and the sick get poorer...
...second promotional blurb for local stations and a five-second dance by the NBC peacock-a full 81 seconds, all of them eminently cuttable. Charged the Miami Herald: "It was simply a case of money over matter." As one NBC vice president later confessed, the network had promised Timex, sponsor of Heidi, that the $850,000 special would draw a large children's audience. "We had to cut away," said the vice president. "Otherwise, all the kids would have switched over to Land of the Giants...
...sponsor is the American Cancer Society. The commercial represents what might be called the new "spoiler" genre of public-service messages that are stirring the TV air and, at times, the American conscience. Urban America Inc has a commercial showing a ghetto child who calls, "Here, kitty. Here, kitty, kitty. Nice kitty." The camera discovers a rat. Voiceover: "If your child mistook a rat for a cat, how would you feel? Our cities need help, your help. If you think there's nothing you can do to help, think harder...
Students for a Democratic Society will sponsor an election week series of teachins, speeches, and leafletting campaigns in the area, highlighted by a rally Tuesday on Boston Common, to urge citizens not to vote...
...part of its work, the Memorial will sponsor fellowships for young leaders, community organization work among the poor, special schools, and international awards for outstanding achievement...