Word: sponsor
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Dates: during 1930-1939
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Isolationist Senators were whetting their knives for his "Morgan Board." By disbanding it, minimizing its report, and chiding its sponsor, Louis Johnson, the President in time's nick snatched a deadly weapon from his foes in the Senate. About all they had left to hit him with then was the reasonable supposition that Big Steel's Stettinius will be back on the pre-war scene in Washington at some more politic time...
...plans to sponsor meetings of the Houses at which plans for maintaining American neutrality will be presented. Each House is expected to settle on one plan which it considers the best...
Phillips Brooks House will do its bit to make Harvard co-educational next Wednesday and Friday, when the social service center will sponsor two joint teas for Harvard and Radcliffe Freshmen...
This did not mean short wavers were busily peddling air time to advertisers who wanted to cry their wares abroad. No station yet has a sponsor, probably because distance broadcasting has not yet had an opportunity to prove its commercial soundness. It merely meant that the X, for experimental, in short-wave call letters was becoming a thing of the past as fast as FCC got around to approving new call letters. By last week FCC had got around to approving 13 new names, still had one, Columbia's W2XE, to go. Most venerable of the call letters already...
Stan Shaw's sponsors now number eleven, have been as many as 14. They and the studio net him between $7,500 and $10,000 a year. In his first year he broadcast ten chop-licking plugs a night to the lunchroom circuit for doughnuts and buns made by Fischer Baking Co. Sample "It's permissible to dunk Fischer's doughnuts up to the second knuckle." In that year Fischer's opened two new branches, added 19 new delivery routes. His first sponsor, in 1935, was Krueger Brewing Co. In 25 days, with no other advertising...