Word: sponsor
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Dates: during 1930-1939
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...network had been able to guarantee a sponsor much advertising coverage outside the U. S. and Canada until last week, when NBC picked up its 166th affiliate-station CMQ (Havana). Appearance of station CMQ on the NBC rate card moved Cubans out of the eavesdropping fringe right into the U. S. radio listening family. For $200 a sponsor can buy one hour on station CMQ, and the Cubans will throw in an additional, concurrent hour on short-wave station COCQ (Havana), bringing in additional South and Central American listeners...
...Idria quicksilver mine near Hollister, Calif. (100 miles south of San Francisco). New Idria Mining Co. was organized in 1936 by Brother Theodore Hoover, who is president of the company. Engineer Henry W. Gould, vice president and general manager, and State Senator Sanborn Young, a leading sponsor of the antilabor proposal which referending California voters turned down last month. Because war in Spain has curtailed output from the biggest sources of quicksilver. New Idria's business has picked up lately. The mine produces one-third of the U. S. supply, the U. S. 15% of the world supply. Californians...
Rose Bowl. Biggest portion of gravy is in the Rose Bowl. Chosen to share this year's gate receipts (about $300,000 split three ways among the contestants and the sponsor) are Southern California and Duke University. Last week Southern California made this game trebly exciting by outplaying Notre Dame...
...create a major issue. . . . I'll have to go home and say, 'Darling, I don't know whether you can stand this or not, but I joined the A. F. of L.'* This makes me a reactionary." Then publicity-wise Author-Actor Lewis kissed his sponsor (Helen Hayes), posed for pictures, chortled: "Thank God for the photographers. I didn't know Actors' Equity was like this. Why didn't I join before...
...week's end Station WMCA explained its unprecedented slap at a sponsor, said station officials had found errors of fact in a script submitted to them three days in advance, had told Father Coughlin where he could find documents to disprove his statements, were assured that the script would be corrected before delivery. When it was not. Station WMCA made the announcement instead of cutting Father Coughlin...