Word: spinned
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Dates: during 2000-2000
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...year 2000 was also a good one for spin in the private sector, where it goes by the name of marketing. For intellectual-integrity buffs, marketing has an advantage over political spin: you can often design the product around the sales message. In other words, reality can come to you. You don't face the Hobson's choice of either following reality wherever it leads (which can put you off-message) or plunging into disingenuousness. But in the age of spin, who is dainty enough to care about the connection between an advertisement and the product it is intended...
...hotel's claim is not inherently or obviously metaphorical. Yet it's clearly not true--a point that probably didn't even occur to the producers of the ad or 99% of its viewers. The deception is not on purpose; few are deceived. But the process of producing a spin for this hotel chain apparently did not include reality as even a minor consideration...
These ads are naked spin. They don't distort reality; they simply dispense with it. That's why 2000 was the year of spin. It couldn't go further in 2001. Could...
...dispenses $14 billion a year in research grants. But there are other attractions--proximity to Johns Hopkins, a start-up-friendly local government, an abundance of office space; and most of all, a critical mass of like-minded scientist-entrepreneurs determined to unravel the secrets of the genome and spin them into gold...
...directed by Chris Columbus and scheduled for release in November by Warner Bros. The studio, which shares a parent company with Time, has already begun stocking its franchise stores with Harry Potter merchandise. This is a sensitive matter, and all involved are hoping it proceeds serenely. Rowling knows product spin-offs have become essential to the marketing of blockbuster films for children, but she has expressed reservations about the commercialization of Harry Potter...