Word: spindler
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...TREMORS THAT HAVE BEEN SHAKing troubled Apple Computer for more than a month turned into quakes last week--but the upheaval left many observers confused. All last Friday the company kept silent amid a blizzard of news reports that its board had ousted chief executive officer Michael Spindler and chairman Mike Markkula. Their replacement was said to be Gilbert Amelio, an Apple director and chairman and CEO of chipmaker National Semiconductor. The speculation became a continuous buzz when it was learned that Amelio had abruptly quit National Semiconductor. But it was hours before Apple released a brief statement confirming Amelio...
...turnaround would be no small task. The German-born Spindler, 53, known as "the Diesel" for his drive, was himself brought in as a miracle worker by Markkula, when Apple's share of the personal-computer market hovered at 9.4%. Now it is just 7.8%. The company was hard hit last year by the arrival of Microsoft's Windows 95 operating system, which mimics the look and feel of Apple's Macintosh computers but runs on IBM-compatible machines that are cheaper...
Under Michael Spindler, the current chief executive, Apple has tried to reinvent itself as a profitable company--but that goal has its perilous side. Most recently, Spindler decided that Apple must license its software to other companies to enable them to make those cheap computers. But the company's market share is so small that it risks undercutting itself further...
...CUPERTINO, CALIFORNIA: Apple Computer may have a new CEO, and a new determination to remain independent. Although the company has not confirmed it, The Wall Street Journal reported that the embattled Michael Spindler has stepped down in favor of Apple board member Gil Amelio, who left his position as head of National Semiconductor Corp. Board members are believed to be leaning against a merger with Sun Microsystems. The tough-minded Amelio is a good choice, an executive adept at rebuilding battered companies. San Francisco Bureau Chief David Jackson reports: "A new CEO will have a better chance to rejuvenate...
...user friendly" to millions of ordinary people has had an unenviable year, culminating with a loss of $69 million during the critical Christmas fourth quarter, while IBM was showing a 41 percent profit for the same period, that caused its stock to drop 10 percent. "Apple Chief Executive Michael Spindler is going to look more and more like the little boy with the finger in the dike if he tries to stop a merger or takeover," says TIME's David Jackson. "Despite Markkula's denial, Apple must take drastic measures to survive. The smaller Apple's market share gets...