Word: spending
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...economic indicators go, the cost of nuptials isn't a bad one to check--particularly in our party-obsessed culture--because it shows what people are willing to spend on nonessentials. According to the Wedding Report, a research firm that compiles stats on the wedding industry, the average cost of an American wedding rose to $28,732 in 2007, as the festivities have grown increasingly elaborate and personalized. But for the first time in almost a decade, that number is forecast to drop slightly this year, to $28,704. Nearly half of caterers and event planners surveyed by the National...
...holding it on Saturday afternoon. Moving the date can help too. Danny Craig and Heather Pfisterer say holding their wedding on a Sunday rather than a Saturday got them a 33% discount at the Balboa Bay Club in Newport Beach, Calif., on the minimum amount they were required to spend on food and drinks. More than half of caterers and wedding planners in the NACE survey said they've seen an uptick in the number of Friday and Sunday marriages...
...iconography of brands is Walker's specialty. With a compelling blend of cultural anthropology and business journalism, he makes us fess up about our dependence on brand-name products and explains our nearly irresistible urge to use what we buy to broadcast our identities. Marketers spend millions, Walker says, to attach a story to every object they sell. "If a product is successfully tied to an idea, branding persuades people--whether they admit it to pollsters or even fully understand it themselves--to consume the idea by consuming the product," he writes. "A potent brand becomes a form of identity...
...Take starting a business, for example. Some might say Scott Cook, co-founder of Intuit, took a huge risk when he left a successful career at Bain & Co. to help start the company. But Cook figured otherwise. "The worst thing that could happen to me is that I would spend a few years paying off credit-card debt. To me, it looked like a risk-free decision," he said...
...senior but both have their own committees to run: banking and agriculture, respectively). Anyone who knows Kennedy knows that he lives for his work, his family, his dogs and his boat. And Kennedy recently signed a record publishing deal for his memoirs. For now the Massachusetts senator plans to spend a quiet Memorial Day weekend on the Kennedy compound in Hyannis with his family...