Word: sparklefest
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...said Denise A. Jillson, executive director of the Harvard Square Businesses Association. “It is our mission to promote commerce in Harvard Square.” HSBA coordinates several events throughout the year to encourage more people to come to the Square, including the winter celebration Sparklefest, to take place on Dec. 20 and Dec. 21. Sparklefest will feature ice skating at the Charles Hotel, a holiday parade, and promotional offers from local stores and restaurants. Jillson said that while the association is always looking for new ways to reach out to wider shopper demographics, shops and restaurants...
Cambridge would like to wish you a very merry...Sparklefest...
...Sparklefest takes its non-denominational name from the way the lights look over Mass. Ave, Jillson said...
Though both Santa Claus and latkes make an appearance at this month’s events, the words Christmas and Hanukkah are notably absent from the Sparklefest itinerary...
...hadn’t heard of Sparklefest before, but it’s certainly nice to come here and find discounts in the stores,” she said...