Word: southbound
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Dates: during 1990-1990
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Greenpeace's six-month campaign features a series of garish Day-Glo-red posters. The signs on the northbound side of the highway depict a worker in a protective suit and gas mask, and the southbound versions show an exploding nuclear bomb. Until Greenpeace slapped its posters on the billboards, they had been blank for two years as a result of a successful boycott against local merchants who advertised on them. "It's not clear whether Greenpeace should be labeled environmental nitwits or environmental traitors," groused Tom Lustig, an attorney for the anti-billboard group. Countered Jason Salzman, a Greenpeace...