Word: soglow
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Dates: during 1931-1931
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...discovery that it's smart to be bawdy may possibly be credited to magazine artists of the Arno-Soglow-Klein-Steig school. In The New Yorker their drawings are politely risque. In published albums (like Stag at Eve) they are elegantly ribald. From its first issue last summer Ballyhoo capitalized the discovery that smut, when smart, could tap an unashamed market. It based its appeal chiefly upon the business of making fun of the advertising business, but knew and pursued the sale value of scatology...
With permission already granted to reproduce any clipping from the magazine that he wants, Dr. Wells will soon be illustrating his lectures with lantern slides of drawings by Peter Arno, I. Klein, and Otto Soglow. At present Dr. Wells has some 30 odd cartoons which have been carefully selected to explain to his class various psychological reactions in the easiest and quickest manner possible...