Word: soaping
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...Bolder is not necessarily better. It is just as possible for TV shows to be inane about sex as about fathers losing their car keys. After all, the daytime soap operas have been doing it for years. By the standards of today's movies or cocktail parties, bolder is not even much bolder. Nor are all of the season's shows cultivating a racier-than-thou attitude. The coming months will offer a spate of conventional programming in every category...
...This soap, set within a video-game empire, aims to remake the genre for young 'uns by borrowing from the telenovela (telling one story, a murder whodunit, over 65 episodes) and Kevin Williamson's Scream (loading up on winking meta-references). The story moves a touch faster than most network soaps, and there are a few laughs--some of them intentional--but MTV could have gone further. NBC's soapernatural Passions is more innovative than Spyder Games' familiar sex-and-business setup; and the cheap production values are strictly daytime...
...mogul is betting he can sell himself as the Nice Rudy, a boss to keep the city safe without all that Giuliani vindictiveness and soap-opera strife. (Giuliani and his estranged wife have been fighting about whether his girlfriend can visit Gracie Mansion, the mayoral residence. Even New York is getting sick of it.) And Bloomberg's fortune--estimated at $4 billion--isn't his only weapon. John McCain, the most popular politician in the country right now, tells TIME that he will be stumping for Bloomberg. "I hope and intend to campaign for Michael," says the Arizona Senator...
...where there was nothing before. PVI is negotiating to do placements in reruns of Law & Order and hopes to strike deals with other syndicators and even first-run shows. "You could sell a box of cereal in the kitchen one [airing]," says PVI vice president Paul Slagle, "and dish soap in the next." PVI's Holy Grail: customizing insertions using interactive-TV technology--which is still distant and speculative--that would store viewer information (demographic details, even interactive purchases) as Web browsers do. Your TV would figure, Slagle says, "whether you're riper for a Cadillac or a Saturn...
CANDY CLAY At long last, Play-Doh you can eat. Kosher-foods giant Rokeach introduces this hands-on treat 131 years after the company was founded as a soap factory. Rokeach also makes rocket pops and candynamite...