Word: snowmass
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...unveiling, last December, of the Base Village restaurant and retail complex added an extra dimension to the popular Snowmass ski area near Aspen, Colo. The development now expands with the addition of the swish Viceroy Snowmass hotel...
...kids hitting the slopes, the resort is enviably positioned: Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk resorts can be accessed with one lift ticket. And after a day of carving the hillsides, skiers can head to the spa for such muscle-soothing remedies as Siberian fir body wraps and warm birch-oil massages...
...rates dropped 8%. Vail Resorts, a public company that runs four ski areas in Colorado and one in California, reported a 5.8% drop in skier visits through early January and a 7.5% decline in lift-ticket revenue. The Aspen Skiing Company, which operates the Ajax Mountain, Highlands, Buttermilk and Snowmass ski areas, predicts skier visits will drop between 5% and 15% this year. (See the top 10 sports moments...
Some places figured out that children, those adorable cash suckers, could clear a passage into our pocketbooks, beyond the old kids-eat-free-on-Tuesday promotions. Colorado's Aspen-Snowmass ski resort arranged for kids to fly free and threw in lift tickets for those accompanied by a paying adult. (Read "How To Know When The Economy is Turning...
...from offering a way to live a less encumbered life?free of additional mortgages, maintenance headaches, endless repair costs and cluttered closets?leasing is becoming an ideal way to stay on top of trends and styles, particularly when it comes to cars, fashion and sports equipment. At Aspen's Snowmass resort, for example, 60% of visitors during the past holiday season rented skis from the facility's ski shop, up from 45% eight years ago. Most of these skiers, says Derek Johnson, managing director of rental retail, now invest in custom boots and bindings but prefer to lease their skis...